The LinkedIn® Advantage

The LinkedIn® Advantage

LinkedIn® is more than just a platform for you to showcase your own professional achievements and updates. With over 700 million members, LinkedIn® is also a hugely valuable space for business owners to maximize their exposure and reach, as well as spark new sales conversations with professionals of all stripes. In this course, join instructor Andrew Moon as he shows how to market your small, medium, or solo business on LinkedIn®. Get tips for sprucing up your personal profile; building an effective company page that’s optimized for search; creating a smart content strategy; crafting high-quality, sharable posts; and more.

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🏁 Let's Get Started

Module 1: Getting Started 2 Lessons

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1.1 Download Your Success Worksheet

1.2 What To Expect

⚙️ Build - The LinkedIn® Advantage Framework

Module 2 - Mindset 1 Lesson

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2.1 New Mindset = Better Results

Module 3 - Profile Optimization 9 Lessons

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3.1 Download Your Workbook

3.2 Crafting A LinkedIn® Profile That Gets Noticed

3.3 WORKSHOP: Above The Fold

3.4 WORKSHOP: LinkedIn® ProFinder

3.5 WORKSHOP: How To Make Edits To Your Profile

3.6 WORKSHOP: Telling Your Story - The About Section

3.7 WORKSHOP: Your Experience and Qualifications

3.8 WORKSHOP: Your Customers Say It Best - LinkedIn® Recommendations

3.9 WORKSHOP: Building A Company Page

Module 4 - Customer Clarity 2 Lessons

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4.1 Download Your Workbook

4.2 Getting Clear On Who Your VIP Clients Are

📢 Engage - The LinkedIn® Advantage Framework

Module 5 - Audience Building 3 Lessons

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5.1 Download Your Workbook

5.2 WORKSHOP: Digital Recon and List Building

5.3 WORKSHOP: Advanced Search Using Sales Navigator

Module 6 - Conversations 2 Lessons

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6.1 Download Your Workbook

6.2 The Perfect Conversation Strategy

Module 7 - The "No-Sales" Coffee Meeting 2 Lessons

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7.1 Download Your Workbook

7.2 The Blueprint For Unbelievable Connection

🎓 Educate - The LinkedIn® Advantage Framework

Module 8 - Authority Amplification Through Content 5 Lessons

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8.1 Download Your Workbook

8.2 Building Your Sales Pipeline Through Education

8.3 Content Creation vs. Content Curation

8.4 WORKSHOP: Bringing Systems & Process To Content Management

8.5 WORKSHOP: Using Analytics To Measure Success

Module 9 - The Follow Up 2 Lessons

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9.1 Download Your Workbook

9.2 The Missing Link To LinkedIn® Success

Module 10 - The Client Generator Formula 2 Lessons

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10.1 Download Your Workbook

10.2 The Keys To Stress-Free Client Generation

🎯 The Wrap Up

Module 11 - You Made It! 1 Lesson

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11.1 Bringing It All Together

About Instructor

Andrew Moon

8 Courses

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Course Includes

11 Modules
31 Lessons
Course Certificate